Engagement is a marketing strategy to involve customers and encourage them to participate in the evolution of a brand. In social media it refers to create a professional relation with customers and creating a special bond with them. Nowadays this channels of communication are very important, for if a brand does not knows how to manage social media it can damage its own perception.
To handle engagement in social media it is important to publish valuable content thinking in what’s interesting for your target. You need to talk and establish relations with costumers so that they feel special and satisfied. Visual campaigns can help you rise your image for 90%of today’s communication is visual. Quality vs quantity is something you may want to reconsider. Don’t publish long and boring posts, people want quick and efficient information, you may want to ask questions at the end to receive feedback and know what your customers really think.
Timing is everything, so you may want to investigate times of more effective feedback so you know at what time people are susceptible to receive info.
Remember, someone who feels heard will be loyal to you.