Fonts and colors

Fonts and colors

This infography gives us an insight on how logos of the top brands are made. Colors, fonts and symbols make a brand recognizable for customers to associate products with companies. Let’s see what are the most used tendencies nowadays.


This elements help brands with their positioning strategies in the market and it’s brand equity (The value that the brand gives to the product) to rise. By the right use of this elements and their combinations we can achieve brand awareness and memory hook. Let’s see another example of how colors can tell us about the brand’s personality.


Now you can see that choosing the right elements will help you rise as a brand with the right image you want to portray.