Just a pair of jeans?

Have you tried them?

Levi’s new ad campaign ‘Live in Levi´s’ shows us how people from all around the globe with different professions and lifestyles are loyal to the brand. They convince you that these jeans fit perfectly, last long and will make you wear them until the end. From the video, the brand designed a way to click on the image of someone you liked with their jeans and automatically looks for the closest store so you can buy them.

Also the brand uses Twitter with the hash tag #LiveInLevis  so people can tell their own experiences, a storytelling publicity. Here’s the link to the video

Levi’s ad campaign