Love to run… Reebok lets you run for a free pair of sneakers. Well if you can run faster than 17 kph or live in Stockholm.
Other brands like Asics have done this before and Reebok just joined the fun. Creating experiences is just what this brand is all about, for the runners and the viewers. Getting people to push their limits and get into action is what this is all about.
This is a good strategy to launch a new product, the ZPump 2.0. Engagement and experience are the main results of this activation in street. Creative enough? I think so.