Soundtracks… The movie sellers
No great movie ever existed without a great soundtrack… well except The Artist back in 2010… but my point is that without a right soundtrack, every movie or trailers wouldn’t be able to get directly to our nerves and emotions. That shiver you get, that scream you let out, those tears falling through your cheeks… well now you know who to blame THE SOUNDTRACK. Those genius experts who know what and where and most importantly when to put the right notes to create emotions, they are the best marketing sellers I know. This guys sell you experiences, if it weren’t for them, the movie wouldn’t be remembered, lived by every bone. They create engagement, they catch the client with great music that, with great talent, will stay in your mind forever. And that’s what you want as a marketeer with your clients, you want to create an experience to be remembered, to be subtle and gentil but at the same time create that wow moment. This should be our role models for our everyday actions.
Some examples of great soundtrack from the latest years are in movies like Pretty woman, Mary Poppins, Rocky, The Godfather, Starwars, Fame, ET, Titanic, Life is beautiful, Lord of the Rings, Slumdog Millionare and every Disney, Pixar, Marvel movie you can imagine.