The instant generation

Are you part of the instant generation?

Over the years we have seen society evolve from our grandfathers to the early generations. Yes, we have seen the evolution of the first pictures, tv’s, cellphones, computers and more. But not only technology has evolved but we too along.  We have passed from individuals caring for having  personal assets , need for long-lasting goods to being a nomad civilization living in the moment. We now seek to

  • Purchase cheap things that let us live the moment rather than the crown jewels or the treasures that you’ll leave for future generations.
  • Rent or buy to sell soon than purchasing a living space rather than buying a house to live all your life. People seek to live in temporary space to try new and different things, maybe they’ll get bored and want to move or will have different need or taste to go somewhere else.
  • Mobile transportation has changed to provide us things such as Uber or Lyft, or Car2Go or public bicycle rentals. You may no longer want to buy a car but rather use this public, cheap and easy transportations that allows you to easily experience different things.
  • We no longer make photo albums with ALL our pictures and go reveal our kodak roll. We now take pictures with our phone and have the chance to delete it, modify it and choose the ones that will go to a social media, a mobile app to make albums or yes maybe make a scrapbook, but a whole process of modification allows you now to make things your way.
  • Frozen food and goods play an important part of the evolution of instantaneous living for it is an easy way to have complex making food in minutes.
  • All the exercise equipments that help you tone yourself without any effort just sitting around while making other activities rather than enjoying outdoors exercise or gym networking.
  • Instant messaging, phone calls and even tracking has led us to desperately and neurotic people all over te world. As we have new technology that allow us to have faster and instantaneous communications we demand being instantaneously fulfill. The two Whatsapp blue checks, the ‘seen’ messages, the viewed confirmation messages has torn us into crazy individuals demanding attention.

We’ve come to expect things so quickly that researchers found people can’t wait more than a few seconds for a video to load. Ramesh Sitaraman, a computer science professor at UMass Amherst, examined the viewing habits of 6.7 million internet users in an study released last fall. How long were subjects willing to be patient? Two seconds. –


Sometimes it can be good living in this momentaneous life experiences because it allows us to move, know other things, change, know more about yourself and new surroundings and detach yourself from the material. But when exceeded it makes us irritable to coexists with others as they have their own realities and clocks that moves them around. We now have the challenge to lear how to use this evolution package in our favor.

The demand for instant results is seeping into every corner of our lives, and not just virtually. Retailers are jumping into same-day delivery services. Smartphone apps eliminate the wait for a cab, a date, or a table at a hot restaurant. Movies and TV shows begin streaming in seconds. But experts caution that instant gratification comes at a price: It’s making us less patient. –

As marketeers we seek to have good, or even outstanding, first impressions by the instant and momentaneous interactions with the users. We no longer need the 15 min. video to convince someone, we rather need the 60 seconds elevator pitch, the 5 seconds of the video advertising in YouTube to convince you before you click the skip button, The first commercial after the show before you get up your sit or change the channel. We have to excel at this strategies and discover what’s next for us to do.