For all you marketeers, ZMOT is the new love at first sight, but why? ZMOT is the moment when users, after having a stimulus, go to sources to search for information about something. This sources include using the internet, people, pages, among other to get to know more about something. Wether is reviews, information, description, recommendations, it all helps the user know more, and knowing more is power. Have you noticed lately that if you are in a conversation and someone talks about a topic you do not know, it is very simple to grab a smart device and search for it? Or in class, when you do not recall a specific term it is very easy to look for it over the internet, even watching a tv series or a movie and you look for a destination, a person, a historic fact. We have at our reach a powerful weapon that allows us to keep on track on today’s world. So now you know that, for personal and brand marketing, when you create a stimulus on someone and they search and investigate, they are ZMOTing.
Soooo…. ZMOT is the new love at first sight, generations now stalk people, or companies / brands, over social media, with their friends before they get to know them, or even meet them. Now you never now who are you conquering in the ZMOT.